Marketing Resources

Featured Article

How To Develop A Content Strategy

Marketing is so important when it comes to building a successful company; the world of business is incredibly cut throat, so no matter what you do or sell, you will be up against competitors.

Content Strategy vs Content Marketing

Contrary to the opinion of many, content marketing and content strategy are not the same thing. In fact, they are interrelated but serve separate purposes. Something essential to understand if you are to be as effective with your business's marketing as possible.

Content Ideas for Small Businesses during Coronavirus

You might be unsure whether you should keep creating marketing or sales content right now in light of the coronavirus pandemic. Perhaps your business is closed or in a limited capacity. I'll discuss some ideas and tips for creating content right now, what types of content to create.
App Reviews
min read

The best LIVE Stream Software for Mac OSX

This is the 2nd app of three that I use DAILY, although this one I use about every other day. In this video I breakdown 5 ways that I use this program and show some examples.
App Reviews
min read

4 Ways To Setup ONLINE Gift Cards - EVEN IF YOU DON'T HAVE A WEBSITE.

Ok, it's apparent to me that things that seem "easy" to me, are very hard for others! I feel you! I'm showing you step by step how to create new gift card accounts or activate gift cards in your existing POS systems.
App Reviews
min read

Budget Alternatives to Adobe CC Suite

This is part one of a three-part series on the three tools I use in my content marketing DAILY. This first video is about the Adobe Creative Cloud suite of apps. I use everyday Premiere Pro, Lightroom, and Illustrator. In this video I'm showing you alternatives for each of these apps, that are made by Adobe - but considered a "light" version of the pro apps.

How To Create Content For Your Business in 2020

If you're tired of hearing people say "you need to create content for your business" but then leave you high and dry without actually explaining WHAT TO ACTUALLY CREATE, then this video is FOR YOU my friend

Why Using a PDF Menu On Your Website is DEADLY

Why is your website using a PDF version of your menu?Heads up: It's difficult for visitors to read by pinch and zooming the menu from a smartphone device, and Google does not read text from an image so you lose all of that SEO juice.
SEO
2
min read

Why You Should Update Your Google Hours

NOTHING is more frustrating than going online to see if a business is open and then going to that business, only to find out they're actually CLOSED because the hours were wrong online. Here's HOW and WHY you should be updating your hours on Google.

5 Marketing Strategies for Local Service Providers

Every local business owner has the same concern; how do I get customers? It is a common problem because with no customers you have no income. Below I want to highlight 5 marketing strategies that local service providers should consider implementing.

How To Market A Catering Company

In this first episode of Coffee & Content, we discuss viewer questions on how to market a catering business and whether you should start a podcast.

Should I post this right now?

You can't win and you can't lose by posting something - You can only post it.

How To Develop A Content Strategy

Marketing is so important when it comes to building a successful company; the world of business is incredibly cut throat, so no matter what you do or sell, you will be up against competitors.

Content Strategy vs Content Marketing

Contrary to the opinion of many, content marketing and content strategy are not the same thing. In fact, they are interrelated but serve separate purposes. Something essential to understand if you are to be as effective with your business's marketing as possible.

Content Ideas for Small Businesses during Coronavirus

You might be unsure whether you should keep creating marketing or sales content right now in light of the coronavirus pandemic. Perhaps your business is closed or in a limited capacity. I'll discuss some ideas and tips for creating content right now, what types of content to create.

How To Create Content For Your Business in 2020

If you're tired of hearing people say "you need to create content for your business" but then leave you high and dry without actually explaining WHAT TO ACTUALLY CREATE, then this video is FOR YOU my friend

Best Ways to Get Your Own Construction Leads (Updated 2020)

Business in today’s economy is a cutthroat and competitive landscape. While marketing and lead generations come and go, with some tactics employed by entrepreneurs ranging from laughable to downright outrageous, one thing is a certain fact: no business can survive without a steady stream of qualified construction leads flowing in daily.

How to hire a web designer

If you are looking to hire a professional to build a website for you or for your company, you should really be aware of the major benefits it can bring to your business and what services you may need to ensure you have a bigger chance of success. 
Website Design
6
min read

5 Ways to Make Your Website Mobile-Friendly

Back on 4/21/2015, Google Released what is now known as the Mobilegeddon search engine update. Today, website still are not optimized for mobile viewing experience.

Why Using a PDF Menu On Your Website is DEADLY

Why is your website using a PDF version of your menu?Heads up: It's difficult for visitors to read by pinch and zooming the menu from a smartphone device, and Google does not read text from an image so you lose all of that SEO juice.

What to Look for in a Contractor Website Design

If you’re looking to upgrade your business website or create an entirely new design to draw in more customers, then it’s important to understand what elements of website design are important for your specific business.

5 Web Design Trends To Boost Conversions in 2019

Do you want to know what’s coming up in 2019 for Web Design trends? What if these trends could help you improve conversions on your website? Well stick around because I’m going to break down all of the 2019 Web Design Trends that will boost conversions

Why Your Website Isn't Converting

Newsflash: Your website probably isn't doing anything for your business. Here's why.
Social Media
5
min read

4 Ways To Master Instagram For Your Remodeling Business

As with any social media network, Instagram is about connecting people. In the case of Instagram, it’s about connecting people with pictures. So how can a home remodeler connect with Instagram users? In short, tell a visual story.
Video Marketing
2
min read

Working The Nerve To Make A Video

If you have considered making a video with yourself on the camera, but you're deathly afraid to hit record – then let's jump in. Here are a few very quick pointers to getting over that camera fear (or not)

Best Wireless Mic System For Videos in 2020

Today I’m going to review the brand new Comica BoomX-D Wireless Microphone System. Overall I think this is a fantastic microphone for making videos at any level.
Video Marketing
6
min read

Best Budget iPhone Video Setup under $110

If you want to get great looking video for your business, and you don't want to break the bank – I have a great setup for you. In this video I'm showing you the four things you need for an affordable iPhone video setup for your business.

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