In the ever growing world of digital media, memes have become a powerful tool for capturing attention and fostering engagement online. Memes, with their humorous and relatable content, have the potential to go viral quickly, reaching a wider audience in a short period. For brands, leveraging memes can be a strategic way to connect with a broader audience, particularly the Gen Z that dominates platforms like Instagram, Twitter, and TikTok. By incorporating memes into your social media strategy, you can create content that is not only entertaining but also shareable, enhancing your brand's visibility and reach.
Memes perform well based on relatability and humor, two elements that can significantly boost your audience interaction. When a brand shares a meme that resonates with its followers, it can lead to increased likes, comments, and shares, driving higher engagement and traffic rates. Memes can also humanize a brand, making it more approachable and relatable to users. This is particularly effective in breaking down the barriers between a company and its customers, fostering a sense of community and loyalty. A well-timed and cleverly crafted meme can spark conversations, encouraging users to interact not only with the post but also with the brand itself.
It is crucial for brands to use memes thoughtfully. Understanding the nuances of meme culture and ensuring that the content aligns with your brand's mission and values is essential. Missteps can lead to unintentional offensiveness or backlash, which can harm your brand’s reputation, or get you “canceled”. Therefore, brands should stay current with trending memes and cultural references while making sure that their content is appropriate and respectful for all audiences. When executed properly, memes can be a fun and effective way to boost engagement, enhance brand awareness, and build a stronger connection with your audience on social media.
Landing an internship is a huge deal, whether you’re working for a well renowned corporation, or a really cool north carolina marketing agency in your hometown (wink..wink). Everyone goes into their first internship with different expectations of how they must present themselves and the types of things that’ll be asked of them once on-site.
Read MoreAs a business owner or marketer, you know the importance of having a strong presence on social media. But with so many platforms and so much content to create and share, it can be overwhelming to know where to start. That's where a social media content plan comes in.
Read MoreEvery local business owner has the same concern; how do I get customers? It is a common problem because with no customers you have no income. Below I want to highlight 5 marketing strategies that local service providers should consider implementing.
Read MoreSocial media has changed the way we interact with the world. But you’re probably overusing it, or not using it effectively at all. The following are some mistakes that your company is probably making on social media.
Read MoreIf you have considered making a video with yourself on the camera, but you're deathly afraid to hit record – then let's jump in. Here are a few very quick pointers to getting over that camera fear (or not)
Read MoreIn this first episode of Coffee & Content, we discuss viewer questions on how to market a catering business and whether you should start a podcast.
Read MoreYou can't win and you can't lose by posting something - You can only post it.
Read MoreYou might be unsure whether you should keep creating marketing or sales content right now in light of the coronavirus pandemic. Perhaps your business is closed or in a limited capacity. I'll discuss some ideas and tips for creating content right now, what types of content to create.
Read MoreThis is the 2nd app of three that I use DAILY, although this one I use about every other day. In this video I breakdown 5 ways that I use this program and show some examples.
Read MoreThis is part one of a three-part series on the three tools I use in my content marketing DAILY. This first video is about the Adobe Creative Cloud suite of apps. I use everyday Premiere Pro, Lightroom, and Illustrator. In this video I'm showing you alternatives for each of these apps, that are made by Adobe - but considered a "light" version of the pro apps.
Read MoreMarketing is so important when it comes to building a successful company; the world of business is incredibly cut throat, so no matter what you do or sell, you will be up against competitors.
Read MoreIf you're tired of hearing people say "you need to create content for your business" but then leave you high and dry without actually explaining WHAT TO ACTUALLY CREATE, then this video is FOR YOU my friend
Read MoreHi there! This is a slightly newer video format for me. I've been offering marketing coaching services for a while now but have recently begun to record my sessions with clients. 100% of my coaching sessions are done in-person.
Read MoreOn May 23rd Instagram announced that they are now supporting horizontal video for IGTV. Here’s the problem – when you upload a horizontal video to IGTV, still today, it automatically crops it for a vertical video.
Read MoreConsidering that over 400 millions Instagram users are viewing Stories, DAILY, your content plan definitely needs to include Instagram Stories. Let’s put that another way – 80% of Instagram users watch stories. Think of stories as another medium inside Instagram to reach your audience. Here's how to create awesome covers for your Instagram stories – for free!
Read MoreTL:DR; 1) Excellent media manager, 2) quick schedule a week's worth of posts, 3) hashtag suggestions, 4) and link in bio management
Read More“I don’t have the time”, “I don’t know what to post”, Those are the two most common responses I get when I ask a potential social media client about their current social media business habits. Here's a great app to help you with BOTH.
Read MoreThe best social media tool in your digital pocket is the one that's accessible. More than that accessible though, I think it's also the one that you actually use. It makes no sense to invest your time or money into something that becomes shelfware. Here are 17+ of the best free social media tools you can use right now.
Read MoreDeadlines. Employees. Networking. Accounting. Advertising. HR. – The Party Planning Committee. As a small business owner, you likely wear many hats. Should marketing be another one?
Read MoreIf you’re a contractor or remodeler, generating leads can be a timely, costly and aggravating experience. Word of mouth and reputation can go a long way, but when the phone isn’t ringing like you need it to, harnessing the power of the internet to grow and position your company for long term success is critical.
Read MoreAs with any social media network, Instagram is about connecting people. In the case of Instagram, it’s about connecting people with pictures. So how can a home remodeler connect with Instagram users? In short, tell a visual story.
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